Editorial Principles

We at OCO are dedicated to bringing our readers authentic, updated and accurate reviews, news and other relevant content from the online casino world. Needless to say, the online casino sector has improved leaps and bounds over a short period of time. Since the inception of the first internet casino in the early 90s, we are now looking at the rise of virtual reality and augmented reality-based web casinos. As web technologies are being enhanced at mind blowing pace, online casinos also evolve in parallel.

For individual online casino players to stay up to date on the latest developments within the online casino industry, they are certainly going to need a reliable source of information and that is exactly what we strive to be. We have a team of seasoned online casino industry experts that rely on deep testing and meticulous research of online casinos, bonuses and online casino games to deliver laser precise content which is actionable and practically useful for our readers.

Our website had humble beginnings but we’ve amassed a sizable pool of subscribers over time. As our reader base has grown, we have also proactively streamlined our processes to result in better content with each iteration. In this article, we would like to make known to our readers the editorial principle’s that drive our content and everything we do here at OnlineCasinosOnline (OCO).

Our 5 fundamental editorial Principles

When you read a review or blog post on our website, you ought to note that it is in line with our core values and these 5 fundamental editorial principles:

  • Unbiased
  • Precise
  • Useful
  • Updated
  • Clear



We are worried by the fact that the internet is slowly but surely becoming a cesspool of paid reviews with ulterior motives. Whether you are looking at an e-commerce product or considering signing up with an online casino, you will find plenty of reviews but you can never be sure which ones are genuine and which ones are funded by the casino itself.

Paid reviews often portray the casino as something which is too good to be true while putting down other brands unfairly. On our website, you can always trust that our reviews are fair and unbiased because our success is not tied to the success of the casinos we review. We take a neutral and unbiased approach when we review a website and we focus on objective elements.


PreciseFar too often, online casino reviews are filled with opinions which are personal and subjective. The way you feel about a certain online casino is not the same way another person may perceive it. There are a lot of subjective elements at an online casino such as the theme, visual appearance, the user interface layout, and more. Even when it comes to games and promotions, people have their own personal tastes and preferences. This is why we keep subjective talk to the minimum in our online casino reviews. Instead, we focus on facts and other measurable metrics.

We do not make any assumptions about a casino, and we actually verify and test everything first hand to make sure we include accurate information in the reviews. We’ve observed that several other casino review websites post casino reviews where the facts and figures are blindly copied from other existing reviews which may or may not be updated and accurate. When you read our content, we verify all numbers by actually registering an account with the casino, depositing some money, playing games, talking to customer support, using different banking methods, etc. We only review an online casino after we have thoroughly used it ourselves and explored all aspects of it fully.


UsefulThis is one of the most important aspects of online casino reviews. The content that a reader consumes must offer some value to the reader which he or she can practically implement. Online casino players read reviews about online casinos to understand how the casino works, the type of games, whether there are any red flags to look out for and to ensure that the platform is legitimate, fair and secure. They read reviews to see what other people say about the casino before investing their own money into it. Unfortunately, we see many online casino reviews that bombard the readers with information such as – where the headquarters of the owning company is located, or who the CEO is, etc. which simply offers no value to the reader. That’s just information and data for the sake of it.

In our reviews, we actually give you tips and detailed step-by-step instructions on things like how to make a deposit, how to sign up using social media, how to complete the KYC procedure, the best strategies for a certain game, the best bonuses and coupon codes to claim, how to reach out to customer support, etc. This is the kind of information that offers value to a player and enhances their overall gaming experience.


UpdatedThings can change overnight in the online casino industry. Some big online casino brands add new games nearly every day and strike partnerships with new payment systems, game providers and software suppliers. A review of an online casino which is years or even several months old is not a good idea because it may not be an accurate representation of the casino as it is today. We have a review and republication process that we use to ensure all our reviews are updated periodically.


ClearWhether you are an experienced online casino player or a newbie, online casino gaming can be confusing at some point or the other. Just consider the terms and conditions at an online casino, there is an endless amount of fine print and some it can even be contradictory.

Think about the bonus rules and intricacies. Casino gaming is seldom straightforward. We understand this and we strive to keep our reviews as simple and clear as possible. We take concepts like – return to player percentage, wagering requirements, bonus rules, game contributions, etc. and explain it in simple, comprehensible language and in layman terms. Our reviews and not written to sound fancy, but rather to clearly communicate what we are trying to say.

Lawrence Muller

Content Editor

384Written articles

Lawrence is all in on the casino industry. His core market of focus is South Africa, but he has had significant exposure to international gambling markets. Areas ...continue reading

Fact-checked by: Thobani Mkhize