phumelela-logo The inaugural meeting of the newly established Asian-African Tote Association (AATA) was held in South African recently, where, among other things, the eight founding members were announced. South Africa's Phumelela Gaming and Leisure was announced as one of the eight members.

The inaugural meeting of the newly established Asian-African Tote Association (AATA) was held in South Africa recently, where, among other things, the eight founding members were announced.  South Africa's Phumelela Gaming and Leisure was announced as one of the eight members.

The association's objective is to create and strengthen ties among betting operators and totes in Africa and Australia, with the emphasis on increasing Africa's racing and tote profile around the world.

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The objective of the AATA is to get members to work together to enhance common interests in areas such as the sustainable funding of the racing industry, ensuring responsible betting standards, fighting illegal gambling operations, technological advances in betting operations and customer and marketing initiatives.

Besides Phumelela Gaming and Leisure, the other members of the newly established AATA are: The Hong Kong Jockey Club, Tabcorp Holdings in Australia, The Macau Jockey Club, the Singapore Turf Club, the New Zealand Racing Board, the Saigon Racing Club and Racing and Wagering Western Australia.

"The Asian-African Tote Association provides member organizations with the platform for stronger collaboration in our many areas of shared interest,” said Hong Kong Jockey Club chief executive officer, Winfried Engelbrecht-Bresges.

The president of the new association is Richard Chueng, the current executive director of customer services and marketing of the Hong Kong Jockey Club. Vice president was named Brendan Parnell, the chief executive officer of Tabcorp Australia's media and business arm.

"As racing and wagering become increasingly global, the Asian-African Tote Association will enable its members to progress with the many opportunities we have," said Tabcorp's chief executive officer, David Attenborough. The CEO was originally with Phumelela, serving in the same capacity, but he resigned in 2010 and joined Tabcorp in April of that year.

At the time of his resignation, Phumelela Group CEO Rian du Plessis said: "David has worked for Phumelela for the last six and half years and I would like to thank him for his hard work and valued contribution to our business. Phumelela has a very strong working relationship with Tabcorp and I look forward to working with David in his new role."

The ECB called this a "complex case" which crossed several cricketing jurisdictions and required close collaboration and intelligence sharing between other anti-corruption bodies.

No doubt, Attenborough's close ties to the South African racing industry, combined with his role as CEO of Tabcorp Australia will help the new AATA move forward and reach its objectives.